As a caterer, it’s important for you to expand your business in several ways. This is because you should always be striving to make more business for yourself, as it will lead to more revenue for your company and allow you to charge more and increase your service rates. Being a caterer is hard work but it can be rewarding.
If you’re relatively new to the business, there’s a lot you need to know about increasing your value. Whether you’re catering business events, seminars, charity events, weddings, or even something else, it’s always worthwhile to increase your value in order to grow as a business. With this in mind, you should also be looking to cut costs without sacrificing quality, thus decreasing your overhead costs and maximising your profits. There are a few different ways to do this and they are all rewarding.
Change The Way You Handle Supplies
Buying from suppliers in small units as opposed to bulk or wholesale can really add to your overhead costs. A lot of caterers are turning toward wholesale supplies as a way to decrease costs and make everything easier for themselves. You can do this in a few different ways.
Even if you currently have a supplier, it might be time to reexamine your situation. Are you really paying the lowest costs for cutlery and flatware? If the answer is no, then you should start by doing some online research. Simply look for the items you need, such as white plates wholesale, and look for the best prices. You might be surprised to learn that someone is selling them cheaper than you’re currently getting them.
Ordering from one supplier can also decrease costs. For instance, instead of ordering plates and forks from one supplier and glassware from another, try finding a supplier that can provide you with all the supplies you need. This will help with the delivery process and keep your shipping costs and timing lower.
Diversify Your Thematic Elements
One way to grow your catering business is to cater to more types of events. Holiday parties and other themed events might be harder to cater, but there’s still a market for them. You should prepare for this kind of work by looking at other company’s themed catered events and use them as inspiration in order to create menus that are unique for each client. If you offer more than a couple of menu items, you can really expand your reach because different people will want different options.
As far as tablecloths and table décor, it can be rewarding to offer a few different styles that you can bring to the event. This kind of inclusivity can add a lot of value to what you offer and people hosting the event might be more inclined to pick your company because they know you can provide a lot. You can also offer tastings as free samples in order to show potential customers that you have several different flavours to offer. They will be more likely to find something they like if you offer them more than one thing.